한국을 대표하는 도심 속 ‘열린 문화 공간’ 스타필드 코엑스몰 별마당 도서관이 글로벌 여행 플랫폼 트립닷컴 그룹의 ‘2025 관광혁신상’ 수상을 기념해 별마당 도서관의 공간 경험을 담은 특별 굿즈를 선보인다.
이번 굿즈는 별마당 도서관을 찾은 국내외 방문객들이 별마당 도서관에서 경험한 열린 문화 공간의 가치를 오래도록 기억하고, 공간에서 얻은 영감의 순간을 일상에서 자연스럽게 이어갈 수 있도록 기획했다.
머그컵·그릇·노트 등 총 7종의 상품으로 구성해 실용성과 소장 가치를 함께 고려했으며, 국내 일러스트 작가 및 드로잉 아티스트와의 협업을 통해 별마당 도서관의 공간적 특징과 분위기를 시각적으로 풀어내 소장 가치를 더했다.
스타필드 코엑스몰 별마당 도서관은 전통적인 도서관의 폐쇄적인 형태를 벗어나, 누구나 자유롭게 오가며 도심 한가운데에서 책과 문화, 예술을 일상처럼 경험할 수 있도록 설계된 ‘열린 문화 공간’이다.
2017년 개관 이래 명사특강·공연·전시 등 연간 700회 이상의 문화 프로그램을 운영하며, 지적 요람을 넘어 사람들이 머무르고 서로의 생각과 영감을 나누는 도심 속 문화 거점으로 자리매김해 왔다.
특히, 13m 높이의 대형 서가 세 개와 7만여 권의 장서가 만들어내는 압도적인 공간감은 별마당 도서관을 상징하는 요소로, 국내 방문객은 물론 세계 여행객들의 발길을 이끄는 서울의 대표적인 문화 아이콘으로도 사랑받고 있다.
이 같은 공간적·문화적 성과를 바탕으로 별마당 도서관은 지난 8월 트립닷컴 그룹이 주관한 제1회 ‘2025 관광혁신상’에서 △미국 라스베이거스의 몰입형 공연 ‘스피어 애프터라이프 쇼’ △인기 소설 ‘해리포터’ 속 장소로 유명한 영국 런던의 ‘킹스크로스역’ 등과 함께 전 세계 관광 혁신 프로젝트 10선 중 하나로 선정됐다.
별마당 도서관은 국내에서 유일하게 수상의 영예를 안았으며, 도서관의 역할을 ‘정적인 지식 저장소’에서 ‘역동적인 문화 공간’으로 확장했다는 평가와 함께 예술 혁신성을 인정받았다.
수상을 기념해 선보이는 이번 굿즈 역시 이러한 별마당 도서관의 공간성과 문화적 정체성을 담았다.
머그컵과 그릇은 일러스트레이터 이랑의 따뜻한 그림체로 표현한 서가 풍경에 한국 전통 색동에서 영감을 받은 색감을 더해 별마당 도서관의 분위기와 한국적인 미감을 함께 느낄 수 있다. 여기에 한국도자기의 하이엔드 테이블웨어 브랜드 ‘프라우나’의 정교한 제작 기술과 프리미엄 본차이나 소재를 적용해 견고함과 섬세함을 동시에 만족시키는 높은 완성도까지 갖췄다.
노트에는 『책 있는 도시』의 저자이자 드로잉 아티스트인 리피디 작가의 펜 드로잉을 더해, 책과 공간이 어우러진 별마당 도서관의 분위기를 섬세하게 표현했다. 이 외에도 서가를 모티브로 한 자수 마그넷, 스트랩 키링, 자수 키링, 책갈피 등 별마당 도서관의 상징적인 요소를 일상 소품으로 풀어낸 아이템들이 함께 구성됐다.
별마당 도서관 굿즈는 스타필드 코엑스몰 별마당 도서관에 마련된 전용 부스에서 구매할 수 있으며, 머그컵·그릇·노트 중 1종 구매 시 아라비카 커피 이용권을 제공한다. 외국인 관광객에게는 스타필드 코엑스몰 입점 매장에서 사용할 수 있는 할인 쿠폰 리플렛도 함께 증정한다.
This "Policy on the Handling of Personal Information" concerns the protection measures taken by the Company to protect the personal information of the customers using Starfield, Starfield City, and The Shops at Centerfield operated by the subsidiaries ("Company") of Shinsegae Property including Shinsegae Property Inc. or Starfield Hanam Inc. The company values its customer's personal information most of all and always puts all-out efforts to protect it safely.
The Company complies with the relevant laws including PERSONAL INFORMATION PROTECTION ACT and the ACT ON THE PROMOTION OF INFORMATION AND COMMUNICATIONS NETWORK UTILIZATION AND INFORMATION PROTECTION, ETC. and has established and released the Policy on the Handling of Personal Information on its website accessible by its customers. Since the Policy on the Handling of Personal Information may be amended due to changes in governmental law and policy or in the corporate policy, it is recommended for its customers to frequently visit the Notice on the website.
The Company collects the following personal information from the customers for the provision of services.
| Item | Collected Item | Purpose of Usage | Storage Period | |
|---|---|---|---|---|
| Member(membership) management | Required | Name, date of birth, gender, email address, mobile phone number, permanent address, point card number, connected information (CI) | Identity the verification and member management pursuant to the use of the membership service and facilities, the issuance and the management of Shinsegae Point, the earning and use of card points, the calculation of all points from its affiliated franchises | Until the withdrawal of membership or the duration of the legally required storage period |
| Name, mobile phone number, permanent address, email address | Secure a seamless communication channel for the notification and consultation on the use of its service, the handling of customer complaints, etc. | |||
| Record of using the service, IP address, access log, cookie, mobile devices, payment | Verify the details in using the service and follow the information management obligation pursuant to the relevant laws. | |||
| Optional | Name, date of birth, gender, mobile phone number, email address, permanent address | Inform products and services provided by the Company and its affiliates; provide newsletters; provide information on events(text message, email, DM, TM); use marketing materials to promote collaborative events and its services; analyze information for marketing purposes; and develop services. | ||
| Company name, company address, evidence material(business card) | Offer the "Starfield Office(SO) CLUB" service. | On the membership withdrawal or withdrawal of the consent for the storage | ||
| Non-member management | Required | Name | Receive and handle customer inquiries and inconveniences and improve its services. | For three(3) years from the inquiry date or the duration of the legally required storage period |
| Optional | Email address, phone number, password | |||
| Proposal on business & investment | Required | Name, phone number, email address | Reply to the proposal on business & investment and franchising inquiries. | For two(2) years from the collected date or the duration of the legally required storage period |
| Ethics report ("HOT-LINE") | Required | Name | Check and process facts upon the receipt of a report and inform the results. | |
| Optional | Phone number, email address(if reply is necessary) | |||
| Voice of Partner ("VOP") | Required | Name | Check and process the facts upon the receipt of VOP and inform the results. | |
| Optional | Phone number, email address(if reply is necessary) | |||
| Starfield app | Optional | Notification | Push notification service for the provision of information | On the deletion of the app or membership withdrawal |
| Camera, gallery | Upload an evidence material when joining SO CLUB; verify its user by using a QR code. | |||
| Vehicle registration plate | Use the service of "Locate My Car." | |||
The Company does not collect sensitive information (race and ethnicity, ideology and doctrine, political orientation, health status, etc.) that may infringe on the basic human rights of the customers.
The Company only uses the customer's personal information strictly within its originally intended scope prescribed by the Policy on the Handling of Personal Information and does not provide it to any third party (person or company) without consent except in the following cases:
The Company may provide the following subsidiaries or affiliates with the personal information under the consent of the customers for the provision of a better service. The customers may withdraw such consent at any time.
| Entity to receive information | Purpose of usage of the entity | Personal information items to be provided | Storage and usage period of the entity |
|---|---|---|---|
| Shinsegae Inc., Gwangju Shinsegae Inc., Shinsegae Inc. | Provide members with various convenient services; inform products and services provided by each affiliate; offer information on events(text message, email, DM, TM); use marketing materials to promote collaborative events and its services; analyze information for marketing purpose; and develop services; add up all performances to provide the VIP service of Shinsegae Department Store(limited to a certain brand and customer consent to the provision of personal information to a third party). | Result value of verifying the identity of the person concerned(householder, family member), the membership card number, purchase information(date of purchase, amount purchased) | Until the withdrawal of membership or the duration of the legally required storage period |
The Company consigns the handling of personal information to the following outside agencies to provide its services.
| Entrusted contents | An entrusted company |
|---|---|
| Operate the membership service. | Shinsegae Property Inc., Starfield Hanam Inc., Starfield Goyang Inc., Starfield Anseong Inc. |
| Operate & manage membership information; operate the website service. | PULIP COMMUNICATIONS Co., Ltd. |
| Operate a digital marketing channel. | THE SMC GROUP Co., Ltd. |
| Operate and maintain the information system; send DM; manage the registration, order, and the delivery of online products. | Shinsegae I&C, Inc. |
| Provide an identity verification service. | Korea Credit Bureau Co., Ltd. |
| Operate the customer and PP center for each store. | Hyosung ITX Co., Ltd., Unies Co., Ltd., Gng Line |
| Deliver and manage the products ordered online. | Sales partner: (See partner) |
| Deliver the products. | CJ Logistics Corp. |
| Operate the security system of each store. | THE GUARDIANS, Nasa Industrial Safety, Misung S&P, Samkoo Inc Co., Ltd. |
Customers may view, delete, and withdraw their membership anytime with the following methods.
The Company has assigned an officer and a division responsible for personal information protection as below to protect the customers' personal information and respond to inquiries, complaints, remedy measures related to their personal information.
| Item | Person in charge | Name | Division/Job | Phone number | |
|---|---|---|---|---|---|
| Shinsegae Property Inc. | Chief Personal Information Protection Officer | Jeon Sang-jin | General Manager of the Support Division | 1833-9001 | ssgproperty_privacy@shinsegae.com |
| Personal Information Protection Manager | Leader of the Compliance Team | ||||
| Starfield Hanam | (Store) Officer Responsible for Personal Information Protection and Management | Hanam Branch Manager | |||
| Starfield Goyang | Goyang Branch Manager | ||||
| Starfield COEX Mall | COEX Mall Branch Manager | ||||
| Starfield Anseong | Anseong Branch Manager | ||||
| Starfield City Wirye | Wirye Branch Manager | ||||
| Starfield City Bucheon | Bucheon Branch Manager | ||||
| Starfield City Myeongji | Myeongji Branch Manager | ||||
| Centerfield | Centerfield Branch Manager | ||||
Customers may ask for the settlement of a dispute or consultation to the Personal Information Dispute Mediation Committee, Personal Information Infringement Report Center of the Korea Internet & Security Agency (KISA), etc. on the remedy for the infringed rights. For the report or consultation on other infringement cases, they are recommended to ask for help in the following institutions.
회사는 고객의 개인정보를 보호하기 위해 아래와 같이 기술적 대책과 관리적 대책을 마련하여 이를 적용하고 있습니다.
The Company does not collect the personal information of a child under the age of fourteen(14) who shall obtain the consent of his / her legal representative.
The Company does not transfer commercial type information without the customer's prior consent.
When sending commercial type information via email and others for the purpose of online marketing including the product guide information, the Company obtains prior consent from the customers on the sending of such information and takes the measures as below for each means, allowing the customers to recognize it easily.
Pursuant to the relevant laws, the criteria of the Company on the use or provision of the additional personal information without a customer's consent is as follows:
Should there be information to be added, deleted and edited according to the government policies or the policies of the Company, the notification on such changes will be provided via the website at least seven(7) days before the revision.
This Policy on the Handling of Personal Information takes effect as of November 25, 2021, and the previous version will be replaced with the current version.