진정성 있는 ‘동반성장 파트너’ 신세계프라퍼티가 가정의 달을 맞아 ‘2025 별꿈 서포터즈’ 활동을 개시, 지역사회 이웃과 따뜻한 추억을 쌓으며 뜻깊은 하루를 나눈다.
‘별꿈 서포터즈’는 임직원이 주도적으로 참여하는 신세계프라퍼티만의 지역 밀착형 사회공헌 프로그램으로, 매년 지역 아동·청소년과 어르신들을 스타필드로 초청하거나 지역민의 생활 공간에 직접 방문해 평소 접하기 힘든 문화 콘텐츠를 제공해 오고 있다.
단순 후원이나 일회성 봉사활동을 넘어 기업과 임직원이 지역사회와 상호작용하며 정서적 교감을 이어가는 장기적 나눔 모델로, 지금까지 940여 명의 임직원이 별꿈 서포터즈로 참여해 총 3,000여 명의 지역 이웃을 대상으로 상생과 나눔 활동을 펼쳐왔다.
특히, 참여 임직원 수가 2022년 69명에서 2023년 390명, 2024년 480명으로 매년 꾸준히 늘어나며 ESG 경영 철학을 기업문화로 내재화한 대표 사례로 자리매김했다.
올해는 총 110명의 임직원이 별꿈 서포터즈로 나서 390여 명의 아이들과 어르신들의 일상에 작은 변화와 새로운 추억을 선물할 예정이다. 활동은 스타필드(하남·고양·안성·수원)와 스타필드 시티(부천·명지) 등 전국 6개 점포에서 총 13회에 걸쳐 진행된다.
먼저, 스타필드 고양·안성·수원은 스타필드의 취향 공유 플랫폼 ‘클래스콕’과 연계한 원데이 클래스 프로그램을 중심으로 아이들의 감성과 창의력을 자극한다.
아이들을 스타필드로 초청해 아쿠아필드와 클래스콕을 체험하는 ‘원데이 스타필드 나들이’는 물론, 임직원이 아이들의 생활 시설에 직접 방문하는 ‘찾아가는 클래스콕’으로 글라스아트 도어벨·도시락 레터링 케이크·과일 케이크 만들기 등을 진행한다.
신세계프라퍼티 임직원들은 단순한 진행자가 아닌 ‘일일 멘토’로서 아이들의 눈높이에 맞춰 소통하며 아이들이 체험을 통해 자기 표현력과 성취감을 느낄 수 있도록 북돋는다.
스타필드 시티 명지는 가정의 달을 맞아 지역 아동 100명을 위한 ‘별꿈이의 선물’을 준비했다. 아이들이 건강하고 올바르게 성장할 수 있도록 응원하는 마음을 담아 별꿈 서포터즈가 직접 포장한 학용품과 장난감, 간식 등을 전달한다.
스타필드 하남과 스타필드 시티 부천은 어르신들의 일상에 온기를 더하는 프로그램들을 마련했다.
어르신들을 초청해 프리미엄 찜질 스파 ‘아쿠아필드’ 체험, 이·미용 서비스, 영화 관람, 웃음 치료 등으로 일상의 단조로움을 덜고 활력을 되찾을 수 있도록 준비했다.
‘찾아가는 클래스콕’으로는 임직원들이 손자·손녀 같은 마음으로 어르신들의 말동무가 돼 꽃바구니 만들기, 압화 캘리그래피 액자 만들기 등 정서적 안정을 돕는 체험 활동을 진행할 예정이다.
This “Policy on the Handling of Personal Information” concerns the protection measures taken by the Company to protect the personal information of the customers using Starfield, Starfield City, and The Shops at Centerfield operated by the subsidiaries (“Company”) of Shinsegae Property including Shinsegae Property Inc. or Starfield Hanam Inc. The company values its customer’s personal information most of all and always puts all-out efforts to protect it safely.
The Company complies with the relevant laws including PERSONAL INFORMATION PROTECTION ACT and the ACT ON THE PROMOTION OF INFORMATION AND COMMUNICATIONS NETWORK UTILIZATION AND INFORMATION PROTECTION, ETC. and has established and released the Policy on the Handling of Personal Information on its website accessible by its customers. Since the Policy on the Handling of Personal Information may be amended due to changes in governmental law and policy or in the corporate policy, it is recommended for its customers to frequently visit the Notice on the website.
The Company collects the following personal information from the customers for the provision of services.
Item | Collected Item | Purpose of Usage | Storage Period | |
---|---|---|---|---|
Member(membership) management | Required | Name, date of birth, gender, email address, mobile phone number, permanent address, point card number, connected information (CI) | Identity the verification and member management pursuant to the use of the membership service and facilities, the issuance and the management of Shinsegae Point, the earning and use of card points, the calculation of all points from its affiliated franchises | Until the withdrawal of membership or the duration of the legally required storage period |
Name, mobile phone number, permanent address, email address | Secure a seamless communication channel for the notification and consultation on the use of its service, the handling of customer complaints, etc. | |||
Record of using the service, IP address, access log, cookie, mobile devices, payment | Verify the details in using the service and follow the information management obligation pursuant to the relevant laws. | |||
Optional | Name, date of birth, gender, mobile phone number, email address, permanent address | Inform products and services provided by the Company and its affiliates; provide newsletters; provide information on events(text message, email, DM, TM); use marketing materials to promote collaborative events and its services; analyze information for marketing purposes; and develop services. | ||
Company name, company address, evidence material(business card) | Offer the “Starfield Office(SO) CLUB” service. | On the membership withdrawal or withdrawal of the consent for the storage | ||
Non-member management | Required | Name | Receive and handle customer inquiries and inconveniences and improve its services. | For three(3) years from the inquiry date or the duration of the legally required storage period |
Optional | Email address, phone number, password | |||
Proposal on business & investment | Required | Name, phone number, email address | Reply to the proposal on business & investment and franchising inquiries. | For two(2) years from the collected date or the duration of the legally required storage period |
Ethics report ("HOT-LINE") | Required | Name | Check and process facts upon the receipt of a report and inform the results. | |
Optional | Phone number, email address(if reply is necessary) | |||
Voice of Partner ("VOP") | Required | Name | Check and process the facts upon the receipt of VOP and inform the results. | |
Optional | Phone number, email address(if reply is necessary) | |||
Starfield app | Optional | Notification | Push notification service for the provision of information | On the deletion of the app or membership withdrawal |
Camera, gallery | Upload an evidence material when joining SO CLUB; verify its user by using a QR code. | |||
Vehicle registration plate | Use the service of "Locate My Car." |
The Company does not collect sensitive information (race and ethnicity, ideology and doctrine, political orientation, health status, etc.) that may infringe on the basic human rights of the customers.
The Company only uses the customer’s personal information strictly within its originally intended scope prescribed by the Policy on the Handling of Personal Information and does not provide it to any third party (person or company) without consent except in the following cases:
The Company may provide the following subsidiaries or affiliates with the personal information under the consent of the customers for the provision of a better service. The customers may withdraw such consent at any time.
Entity to receive information | Purpose of usage of the entity | Personal information items to be provided | Storage and usage period of the entity |
---|---|---|---|
Shinsegae Inc., Gwangju Shinsegae Inc., Shinsegae Inc. | Provide members with various convenient services; inform products and services provided by each affiliate; offer information on events(text message, email, DM, TM); use marketing materials to promote collaborative events and its services; analyze information for marketing purpose; and develop services; add up all performances to provide the VIP service of Shinsegae Department Store(limited to a certain brand and customer consent to the provision of personal information to a third party). | Result value of verifying the identity of the person concerned(householder, family member), the membership card number, purchase information(date of purchase, amount purchased) | Until the withdrawal of membership or the duration of the legally required storage period |
The Company consigns the handling of personal information to the following outside agencies to provide its services.
Entrusted contents | An entrusted company |
---|---|
Operate the membership service. | Shinsegae Property Inc., Starfield Hanam Inc., Starfield Goyang Inc., Starfield Anseong Inc. |
Operate & manage membership information; operate the website service. | PULIP COMMUNICATIONS Co., Ltd. |
Operate a digital marketing channel. | THE SMC GROUP Co., Ltd. |
Operate and maintain the information system; send DM; manage the registration, order, and the delivery of online products. | Shinsegae I&C, Inc. |
Provide an identity verification service. | Korea Credit Bureau Co., Ltd. |
Operate the customer and PP center for each store. | Hyosung ITX Co., Ltd., Unies Co., Ltd., Gng Line |
Deliver and manage the products ordered online. | Sales partner: (See partner) |
Deliver the products. | CJ Logistics Corp. |
Operate the security system of each store. | THE GUARDIANS, Nasa Industrial Safety, Misung S&P, Samkoo Inc Co., Ltd. |
Customers may view, delete, and withdraw their membership anytime with the following methods.
The Company has assigned an officer and a division responsible for personal information protection as below to protect the customers’ personal information and respond to inquiries, complaints, remedy measures related to their personal information.
Item | Person in charge | Name | Division/Job | Phone number | |
---|---|---|---|---|---|
Shinsegae Property Inc. | Chief Personal Information Protection Officer | Jeon Sang-jin | General Manager of the Support Division | 1833-9001 | ssgproperty_privacy@shinsegae.com |
Personal Information Protection Manager | Leader of the Compliance Team | ||||
Starfield Hanam | (Store) Officer Responsible for Personal Information Protection and Management | Hanam Branch Manager | |||
Starfield Goyang | Goyang Branch Manager | ||||
Starfield COEX Mall | COEX Mall Branch Manager | ||||
Starfield Anseong | Anseong Branch Manager | ||||
Starfield City Wirye | Wirye Branch Manager | ||||
Starfield City Bucheon | Bucheon Branch Manager | ||||
Starfield City Myeongji | Myeongji Branch Manager | ||||
Centerfield | Centerfield Branch Manager |
Customers may ask for the settlement of a dispute or consultation to the Personal Information Dispute Mediation Committee, Personal Information Infringement Report Center of the Korea Internet & Security Agency (KISA), etc. on the remedy for the infringed rights. For the report or consultation on other infringement cases, they are recommended to ask for help in the following institutions.
회사는 고객의 개인정보를 보호하기 위해 아래와 같이 기술적 대책과 관리적 대책을 마련하여 이를 적용하고 있습니다.
The Company does not collect the personal information of a child under the age of fourteen(14) who shall obtain the consent of his / her legal representative.
The Company does not transfer commercial type information without the customer's prior consent.
When sending commercial type information via email and others for the purpose of online marketing including the product guide information, the Company obtains prior consent from the customers on the sending of such information and takes the measures as below for each means, allowing the customers to recognize it easily.
Pursuant to the relevant laws, the criteria of the Company on the use or provision of the additional personal information without a customer’s consent is as follows:
Should there be information to be added, deleted and edited according to the government policies or the policies of the Company, the notification on such changes will be provided via the website at least seven(7) days before the revision.
This Policy on the Handling of Personal Information takes effect as of November 25, 2021, and the previous version will be replaced with the current version.