가정의 달 성지 스타필드가 ‘세상에 없던 캐릭터 테마파크’로 변신, 최애 캐릭터와 함께 즐기는 꿈같은 원데이 트립을 선사한다.
스타필드는 가정의 달을 맞아 온 가족이 함께 즐기는 ‘제5회 벌룬 페스티벌’을 개최한다고 23일(수) 밝혔다. 2021년부터 시작한 ‘벌룬 페스티벌’은 봄마다 아이들이 손꼽아 기다리는 스타필드만의 시그니처 축제로, 매해 화제의 캐릭터 IP 브랜드들과 협업해 신선한 재미와 잊지 못할 추억을 선물해 왔다.
올해는 연령대별 인기 캐릭터들을 모아 어른부터 아이까지 모든 고객들이 각자 ‘최애’ 캐릭터와 함께 즐거운 시간을 보낼 수 있도록 기획했다. 1020세대 인기 모바일 게임 ‘운빨존많겜’부터 국내를 넘어 글로벌 MZ세대까지 열광하는 캐릭터 ‘잔망루피’, 전 세계적으로 사랑받는 니켈로디언의 애니메이션 ‘네모바지 스폰지밥’ 등 다채로운 IP들이 출동해 스타필드를 빈틈없이 채운다. 이번 벌룬 페스티벌은 스타필드 하남(4/23~5/6)을 시작으로 고양(5/8~5/21), 안성(5/23~6/8) 순으로 진행된다.
먼저, 지난 1월 스타필드 수원에서 단독 팝업스토어를 열어 폭발적인 반응을 얻었던 111퍼센트의 모바일 게임 ‘운빨존많겜’이 이번에는 ‘운빨초등학교’를 콘셉트로 다시 한번 스타필드에 출격한다.
노란색 스쿨버스에서 내리면 미술관, 체육관, 과학실 등은 물론 매점과 문구점까지 있는 운빨초등학교가 펼쳐진다. 학사모를 쓴 ‘블롭’과 칼 대신 연필을 든 ‘킹 다이안’, 책가방을 멘 ‘아이언미야옹’ 등 게임 속 히어로들과 친구가 돼 학교생활을 즐길 수 있다.
메인 캐릭터들과 함께하는 교실 테마의 게임 체험존에서는 재미난 게임들이 기다린다. ▲아이언미야옹의 미술실에서 진행하는 ‘운빨 젠가 게임’ ▲블롭의 체육관에서 도전 가능한 ‘공 던지기 게임’ ▲타르의 과학실에서 만나는 ‘타르 3종 뽑기’ ▲운빨교실에서 열리는 ‘우왕좌왕 운빨고사’까지 준비했다.
각 게임의 미션을 완수하면 획득한 점수에 따라 랜덤 뽑기에 참여할 수 있으며, 운빨존많겜 재화(신화석과 다이아), 한정판 굿즈, 이모티콘 등 푸짐한 상품을 100% 받아갈 수 있다. 이와 함께 굿즈 구매 금액대별 리워드 증정 이벤트, SNS 인증샷 이벤트, QR 타임어택 이벤트 등 놓칠 수 없는 재미와 혜택도 풍성하다.
‘잔망루피’, ‘꼬마버스 타요’, ‘뽀로로’를 대표 IP로 두고 있는 애니메이션 제작사 ‘아이코닉스’와 손잡고 정원사로 변신한 잔망루피의 ‘잔망가든’과 타요·라니의 도심 공원 ‘타요파크’도 선보인다.
귀여운 꿀벌 옷을 입고 귀엽게 웃고 있는 ‘잔망루피’와 공원에서 봄나들이를 즐기는 ‘타요·라니’의 초대형 벌룬을 배경으로 특별한 기념사진을 남길 수 있다. SNS에 현장 방문 인증샷을 올리면 잔망루피 부채를 증정하고 3만 원 이상 굿즈 구매 시 잔망루피 풍선을 선물하는 이벤트도 진행한다. 굿즈는 420여 종을 준비했다.
스티븐 힐렌버그가 창작, 니켈로디언이 제작한 미국 인기 애니메이션 ‘네모바지 스폰지밥’도 스타필드에 만화 속 비키니 시티의 버거 맛집 ‘집게리아’를 전격 오픈한다.
금방이라도 일어나 게살버거를 만들 것 같은 스폰지밥과 그의 단짝 친구 뚱이, 스폰지밥의 일터 집게리아를 생생하게 구현해 애니메이션 속에 직접 들어온 듯한 현장감을 느낄 수 있다. 스폰지밥의 동료가 돼 버거 패티를 뒤집는 게임도 체험 가능하다.
경기도정 캐릭터 ‘봉공이’의 집을 방문해 함께 재미있는 시간을 보낼 수도 있다. 점프하며 퍼즐을 맞추는 ‘봉공이와 등산로’, 볼풀장이 있는 ‘봉공이와 목욕탕’, 나만의 캐릭터를 그려보는 ‘봉공이와 화실’ 등 다양한 어린이 체험형 프로그램을 운영한다.
This “Policy on the Handling of Personal Information” concerns the protection measures taken by the Company to protect the personal information of the customers using Starfield, Starfield City, and The Shops at Centerfield operated by the subsidiaries (“Company”) of Shinsegae Property including Shinsegae Property Inc. or Starfield Hanam Inc. The company values its customer’s personal information most of all and always puts all-out efforts to protect it safely.
The Company complies with the relevant laws including PERSONAL INFORMATION PROTECTION ACT and the ACT ON THE PROMOTION OF INFORMATION AND COMMUNICATIONS NETWORK UTILIZATION AND INFORMATION PROTECTION, ETC. and has established and released the Policy on the Handling of Personal Information on its website accessible by its customers. Since the Policy on the Handling of Personal Information may be amended due to changes in governmental law and policy or in the corporate policy, it is recommended for its customers to frequently visit the Notice on the website.
The Company collects the following personal information from the customers for the provision of services.
Item | Collected Item | Purpose of Usage | Storage Period | |
---|---|---|---|---|
Member(membership) management | Required | Name, date of birth, gender, email address, mobile phone number, permanent address, point card number, connected information (CI) | Identity the verification and member management pursuant to the use of the membership service and facilities, the issuance and the management of Shinsegae Point, the earning and use of card points, the calculation of all points from its affiliated franchises | Until the withdrawal of membership or the duration of the legally required storage period |
Name, mobile phone number, permanent address, email address | Secure a seamless communication channel for the notification and consultation on the use of its service, the handling of customer complaints, etc. | |||
Record of using the service, IP address, access log, cookie, mobile devices, payment | Verify the details in using the service and follow the information management obligation pursuant to the relevant laws. | |||
Optional | Name, date of birth, gender, mobile phone number, email address, permanent address | Inform products and services provided by the Company and its affiliates; provide newsletters; provide information on events(text message, email, DM, TM); use marketing materials to promote collaborative events and its services; analyze information for marketing purposes; and develop services. | ||
Company name, company address, evidence material(business card) | Offer the “Starfield Office(SO) CLUB” service. | On the membership withdrawal or withdrawal of the consent for the storage | ||
Non-member management | Required | Name | Receive and handle customer inquiries and inconveniences and improve its services. | For three(3) years from the inquiry date or the duration of the legally required storage period |
Optional | Email address, phone number, password | |||
Proposal on business & investment | Required | Name, phone number, email address | Reply to the proposal on business & investment and franchising inquiries. | For two(2) years from the collected date or the duration of the legally required storage period |
Ethics report ("HOT-LINE") | Required | Name | Check and process facts upon the receipt of a report and inform the results. | |
Optional | Phone number, email address(if reply is necessary) | |||
Voice of Partner ("VOP") | Required | Name | Check and process the facts upon the receipt of VOP and inform the results. | |
Optional | Phone number, email address(if reply is necessary) | |||
Starfield app | Optional | Notification | Push notification service for the provision of information | On the deletion of the app or membership withdrawal |
Camera, gallery | Upload an evidence material when joining SO CLUB; verify its user by using a QR code. | |||
Vehicle registration plate | Use the service of "Locate My Car." |
The Company does not collect sensitive information (race and ethnicity, ideology and doctrine, political orientation, health status, etc.) that may infringe on the basic human rights of the customers.
The Company only uses the customer’s personal information strictly within its originally intended scope prescribed by the Policy on the Handling of Personal Information and does not provide it to any third party (person or company) without consent except in the following cases:
The Company may provide the following subsidiaries or affiliates with the personal information under the consent of the customers for the provision of a better service. The customers may withdraw such consent at any time.
Entity to receive information | Purpose of usage of the entity | Personal information items to be provided | Storage and usage period of the entity |
---|---|---|---|
Shinsegae Inc., Gwangju Shinsegae Inc., Shinsegae Inc. | Provide members with various convenient services; inform products and services provided by each affiliate; offer information on events(text message, email, DM, TM); use marketing materials to promote collaborative events and its services; analyze information for marketing purpose; and develop services; add up all performances to provide the VIP service of Shinsegae Department Store(limited to a certain brand and customer consent to the provision of personal information to a third party). | Result value of verifying the identity of the person concerned(householder, family member), the membership card number, purchase information(date of purchase, amount purchased) | Until the withdrawal of membership or the duration of the legally required storage period |
The Company consigns the handling of personal information to the following outside agencies to provide its services.
Entrusted contents | An entrusted company |
---|---|
Operate the membership service. | Shinsegae Property Inc., Starfield Hanam Inc., Starfield Goyang Inc., Starfield Anseong Inc. |
Operate & manage membership information; operate the website service. | PULIP COMMUNICATIONS Co., Ltd. |
Operate a digital marketing channel. | THE SMC GROUP Co., Ltd. |
Operate and maintain the information system; send DM; manage the registration, order, and the delivery of online products. | Shinsegae I&C, Inc. |
Provide an identity verification service. | Korea Credit Bureau Co., Ltd. |
Operate the customer and PP center for each store. | Hyosung ITX Co., Ltd., Unies Co., Ltd., Gng Line |
Deliver and manage the products ordered online. | Sales partner: (See partner) |
Deliver the products. | CJ Logistics Corp. |
Operate the security system of each store. | THE GUARDIANS, Nasa Industrial Safety, Misung S&P, Samkoo Inc Co., Ltd. |
Customers may view, delete, and withdraw their membership anytime with the following methods.
The Company has assigned an officer and a division responsible for personal information protection as below to protect the customers’ personal information and respond to inquiries, complaints, remedy measures related to their personal information.
Item | Person in charge | Name | Division/Job | Phone number | |
---|---|---|---|---|---|
Shinsegae Property Inc. | Chief Personal Information Protection Officer | Jeon Sang-jin | General Manager of the Support Division | 1833-9001 | ssgproperty_privacy@shinsegae.com |
Personal Information Protection Manager | Leader of the Compliance Team | ||||
Starfield Hanam | (Store) Officer Responsible for Personal Information Protection and Management | Hanam Branch Manager | |||
Starfield Goyang | Goyang Branch Manager | ||||
Starfield COEX Mall | COEX Mall Branch Manager | ||||
Starfield Anseong | Anseong Branch Manager | ||||
Starfield City Wirye | Wirye Branch Manager | ||||
Starfield City Bucheon | Bucheon Branch Manager | ||||
Starfield City Myeongji | Myeongji Branch Manager | ||||
Centerfield | Centerfield Branch Manager |
Customers may ask for the settlement of a dispute or consultation to the Personal Information Dispute Mediation Committee, Personal Information Infringement Report Center of the Korea Internet & Security Agency (KISA), etc. on the remedy for the infringed rights. For the report or consultation on other infringement cases, they are recommended to ask for help in the following institutions.
회사는 고객의 개인정보를 보호하기 위해 아래와 같이 기술적 대책과 관리적 대책을 마련하여 이를 적용하고 있습니다.
The Company does not collect the personal information of a child under the age of fourteen(14) who shall obtain the consent of his / her legal representative.
The Company does not transfer commercial type information without the customer's prior consent.
When sending commercial type information via email and others for the purpose of online marketing including the product guide information, the Company obtains prior consent from the customers on the sending of such information and takes the measures as below for each means, allowing the customers to recognize it easily.
Pursuant to the relevant laws, the criteria of the Company on the use or provision of the additional personal information without a customer’s consent is as follows:
Should there be information to be added, deleted and edited according to the government policies or the policies of the Company, the notification on such changes will be provided via the website at least seven(7) days before the revision.
This Policy on the Handling of Personal Information takes effect as of November 25, 2021, and the previous version will be replaced with the current version.