스타필드는 매장 곳곳을 시즌 그래픽 일러스트로 단장하는 한편 AR 필터와 핸드폰 배경화면, 스케줄러 등 디지털 굿즈로도 제작해 고객들이 일러스트 작품을 소장하고 각자의 경험을 더할 수 있도록 기획했다.
이번 프로젝트에는 인기 드라마 <이상한 변호사 우영우>의 일러스트를 그린 정다은 작가가 참여해 ‘새로운 시작을 알리는 기분 좋은 봄 멜로디: Melody of Spring’을 주제로 다가오는 봄의 경쾌한 분위기와 설레는 마음을 담아냈다.
정다은 작가는 물감이 겹겹이 스며들어 은은하고 깊은 느낌을 내는 동양화를 기반으로, 자연에서 얻은 영감을 부드럽게 풀어내는 화풍으로 주목받고 있다. 이번 일러스트에서는 단순한 드로잉 선과 따뜻한 색감으로 이제 막 꽃이 피어나는 봄을 묘사했다. 커다란 분홍색 꽃봉오리를 중심으로 왈츠를 추듯 날아다니는 나비와 오선지 위에 그려진 진달래, 개나리 등 봄꽃 음표가 봄의 시작을 알린다.
정다은 작가가 그린 2023년 봄 시즌 그래픽 비주얼은 2월 말부터 스타필드 외부 대형 포스터를 비롯해 미디어타워, 출입문 등 곳곳에서 만날 수 있다.
2월 24일(금)부터는 인스타그램 AR 필터와 디지털 굿즈를 통해 작가의 일러스트를 체험하고 소장할 수 있다.
봄 향기가 물씬 느껴지는 사진과 동영상을 남기고 싶다면 스타필드 인스타그램 계정(@starfield.official) 필터탭에 들어가보자. 진달래와 개나리가 흐드러진 AR 필터로 사진과 영상을 찍는 동안 푸른색 나비가 날아와 콧등에 내려 앉는 재미난 경험도 할 수 있다.
또한 인스타그램 계정과 스타필드 홈페이지를 통해 누구나 자유롭게 디지털 굿즈를 다운 받을 수 있다. 핸드폰과 태블릿 PC 배경화면, 스케줄러를 정다은 작가의 일러스트로 설정해 봄 분위기를 물씬 만끽하는 것은 물론 작품을 소장, 각자의 경험을 더할 수 있다.
신세계프라퍼티 이창승 스타필드 담당은 "꽃봉오리가 피어나는 새 시즌을 맞아 고객들에게 봄의 생명력과 싱그러움을 전하고자 이번 행사를 기획했다. 온라인에서도 봄 기운을 나누고 새로운 경험을 제공하고자 재미난 AR필터와 디지털 굿즈도 기획했으니 많은 관심 바란다”고 말했다.
This “Policy on the Handling of Personal Information” concerns the protection measures taken by the Company to protect the personal information of the customers using Starfield, Starfield City, and The Shops at Centerfield operated by the subsidiaries (“Company”) of Shinsegae Property including Shinsegae Property Inc. or Starfield Hanam Inc. The company values its customer’s personal information most of all and always puts all-out efforts to protect it safely.
The Company complies with the relevant laws including PERSONAL INFORMATION PROTECTION ACT and the ACT ON THE PROMOTION OF INFORMATION AND COMMUNICATIONS NETWORK UTILIZATION AND INFORMATION PROTECTION, ETC. and has established and released the Policy on the Handling of Personal Information on its website accessible by its customers. Since the Policy on the Handling of Personal Information may be amended due to changes in governmental law and policy or in the corporate policy, it is recommended for its customers to frequently visit the Notice on the website.
The Company collects the following personal information from the customers for the provision of services.
Item | Collected Item | Purpose of Usage | Storage Period | |
---|---|---|---|---|
Member(membership) management | Required | Name, date of birth, gender, email address, mobile phone number, permanent address, point card number, connected information (CI) | Identity the verification and member management pursuant to the use of the membership service and facilities, the issuance and the management of Shinsegae Point, the earning and use of card points, the calculation of all points from its affiliated franchises | Until the withdrawal of membership or the duration of the legally required storage period |
Name, mobile phone number, permanent address, email address | Secure a seamless communication channel for the notification and consultation on the use of its service, the handling of customer complaints, etc. | |||
Record of using the service, IP address, access log, cookie, mobile devices, payment | Verify the details in using the service and follow the information management obligation pursuant to the relevant laws. | |||
Optional | Name, date of birth, gender, mobile phone number, email address, permanent address | Inform products and services provided by the Company and its affiliates; provide newsletters; provide information on events(text message, email, DM, TM); use marketing materials to promote collaborative events and its services; analyze information for marketing purposes; and develop services. | ||
Company name, company address, evidence material(business card) | Offer the “Starfield Office(SO) CLUB” service. | On the membership withdrawal or withdrawal of the consent for the storage | ||
Non-member management | Required | Name | Receive and handle customer inquiries and inconveniences and improve its services. | For three(3) years from the inquiry date or the duration of the legally required storage period |
Optional | Email address, phone number, password | |||
Proposal on business & investment | Required | Name, phone number, email address | Reply to the proposal on business & investment and franchising inquiries. | For two(2) years from the collected date or the duration of the legally required storage period |
Ethics report ("HOT-LINE") | Required | Name | Check and process facts upon the receipt of a report and inform the results. | |
Optional | Phone number, email address(if reply is necessary) | |||
Voice of Partner ("VOP") | Required | Name | Check and process the facts upon the receipt of VOP and inform the results. | |
Optional | Phone number, email address(if reply is necessary) | |||
Starfield app | Optional | Notification | Push notification service for the provision of information | On the deletion of the app or membership withdrawal |
Camera, gallery | Upload an evidence material when joining SO CLUB; verify its user by using a QR code. | |||
Vehicle registration plate | Use the service of "Locate My Car." |
The Company does not collect sensitive information (race and ethnicity, ideology and doctrine, political orientation, health status, etc.) that may infringe on the basic human rights of the customers.
The Company only uses the customer’s personal information strictly within its originally intended scope prescribed by the Policy on the Handling of Personal Information and does not provide it to any third party (person or company) without consent except in the following cases:
The Company may provide the following subsidiaries or affiliates with the personal information under the consent of the customers for the provision of a better service. The customers may withdraw such consent at any time.
Entity to receive information | Purpose of usage of the entity | Personal information items to be provided | Storage and usage period of the entity |
---|---|---|---|
Shinsegae Inc., Gwangju Shinsegae Inc., Shinsegae Inc. | Provide members with various convenient services; inform products and services provided by each affiliate; offer information on events(text message, email, DM, TM); use marketing materials to promote collaborative events and its services; analyze information for marketing purpose; and develop services; add up all performances to provide the VIP service of Shinsegae Department Store(limited to a certain brand and customer consent to the provision of personal information to a third party). | Result value of verifying the identity of the person concerned(householder, family member), the membership card number, purchase information(date of purchase, amount purchased) | Until the withdrawal of membership or the duration of the legally required storage period |
The Company consigns the handling of personal information to the following outside agencies to provide its services.
Entrusted contents | An entrusted company |
---|---|
Operate the membership service. | Shinsegae Property Inc., Starfield Hanam Inc., Starfield Goyang Inc., Starfield Anseong Inc. |
Operate & manage membership information; operate the website service. | PULIP COMMUNICATIONS Co., Ltd. |
Operate a digital marketing channel. | THE SMC GROUP Co., Ltd. |
Operate and maintain the information system; send DM; manage the registration, order, and the delivery of online products. | Shinsegae I&C, Inc. |
Provide an identity verification service. | Korea Credit Bureau Co., Ltd. |
Operate the customer and PP center for each store. | Hyosung ITX Co., Ltd., Unies Co., Ltd., Gng Line |
Deliver and manage the products ordered online. | Sales partner: (See partner) |
Deliver the products. | CJ Logistics Corp. |
Operate the security system of each store. | THE GUARDIANS, Nasa Industrial Safety, Misung S&P, Samkoo Inc Co., Ltd. |
Customers may view, delete, and withdraw their membership anytime with the following methods.
The Company has assigned an officer and a division responsible for personal information protection as below to protect the customers’ personal information and respond to inquiries, complaints, remedy measures related to their personal information.
Item | Person in charge | Name | Division/Job | Phone number | |
---|---|---|---|---|---|
Shinsegae Property Inc. | Chief Personal Information Protection Officer | Jeon Sang-jin | General Manager of the Support Division | 1833-9001 | ssgproperty_privacy@shinsegae.com |
Personal Information Protection Manager | Leader of the Compliance Team | ||||
Starfield Hanam | (Store) Officer Responsible for Personal Information Protection and Management | Hanam Branch Manager | |||
Starfield Goyang | Goyang Branch Manager | ||||
Starfield COEX Mall | COEX Mall Branch Manager | ||||
Starfield Anseong | Anseong Branch Manager | ||||
Starfield City Wirye | Wirye Branch Manager | ||||
Starfield City Bucheon | Bucheon Branch Manager | ||||
Starfield City Myeongji | Myeongji Branch Manager | ||||
Centerfield | Centerfield Branch Manager |
Customers may ask for the settlement of a dispute or consultation to the Personal Information Dispute Mediation Committee, Personal Information Infringement Report Center of the Korea Internet & Security Agency (KISA), etc. on the remedy for the infringed rights. For the report or consultation on other infringement cases, they are recommended to ask for help in the following institutions.
회사는 고객의 개인정보를 보호하기 위해 아래와 같이 기술적 대책과 관리적 대책을 마련하여 이를 적용하고 있습니다.
The Company does not collect the personal information of a child under the age of fourteen(14) who shall obtain the consent of his / her legal representative.
The Company does not transfer commercial type information without the customer's prior consent.
When sending commercial type information via email and others for the purpose of online marketing including the product guide information, the Company obtains prior consent from the customers on the sending of such information and takes the measures as below for each means, allowing the customers to recognize it easily.
Pursuant to the relevant laws, the criteria of the Company on the use or provision of the additional personal information without a customer’s consent is as follows:
Should there be information to be added, deleted and edited according to the government policies or the policies of the Company, the notification on such changes will be provided via the website at least seven(7) days before the revision.
This Policy on the Handling of Personal Information takes effect as of November 25, 2021, and the previous version will be replaced with the current version.