취향 저격 클래스만을 콕 짚은 커뮤니티 플레이스 ‘클래스콕’이 지난 1일(화) 스타필드 고양 지하 1층과 지상 3층에 문을 열고 본격적으로 클래스를 시작했다.
클래스콕은 공간 구성, 디자인부터 기존 문화센터와 확연히 다르다. 기존 문화센터의 단조로운 디자인, 닫힌 구조에서 벗어나 아트 갤러리 같이 세련되고 탁 트인 개방감 있는 공간으로 조성됐다. 감각적인 소파와 티테이블을 적극 활용, 편안하고 포근한 공간으로 연출해 누구나 여유롭게 머물며 서로의 취향과 취미를 공유하고 교감할 수 있는 ‘소셜 살롱’처럼 꾸몄다.
클래스 강의실 공간도 내부가 보이지 않는 프라이빗한 공간에서 열린 구조로 바뀌어 클래스콕을 오가는 고객들의 심리적 거리감을 좁히고 호기심을 자극한다. 신진 작가나 디자이너 등 지역에 기반을 둔 문화예술 종사자와 지역 단체들이 강의를 열 수 있는 열린 강의 플랫폼 ‘멀티룸’을 구축한 점도 눈여겨볼 만하다.
클래스콕의 가장 큰 특징은 고객의 선택과 기회의 폭을 넓혀 기존 문화센터의 패러다임을 ‘고객 중심’으로 전환한 것이다. 프로그램 선정부터 강의 기간까지 고객들이 자유롭게 선택할 수 있도록 자율성을 높여, 장기 수강의 부담과 강의 신청의 불편함을 해소하고 고객의 니즈와 트렌드를 즉각적으로 반영할 수 있도록 했다.
수강 기간은 통상 3개월 학기제인 문화센터 운영 방식과 달리 원데이 클래스와 팝업 형태의 프로그램을 대폭 늘렸다. 수강 신청도 한 달 전 미리 하는 것이 아니라 수업 하루 전까지 온라인으로 실시간 신청할 수 있으며, 수강 취소도 강좌에 따라 하루 전에서 나흘 전까지 가능하다.
또한, 온라인 인기 플랫폼을 오프라인에서 고객에게 연결해 가장 핫한 강의를 현장에서 생생하게 경험할 수 있는 소수정예 프리미엄 클래스를 운영한다. 신세계프라퍼티는 문화·예술·교육·인문 등 감도 높게 큐레이션한 클래스를 통해 MZ세대부터 어린이, 중장년층까지 폭넓게 만족시킨다는 계획이다.
11월에는 총 150여개, 약 450회의 클래스가 진행된다. ▲매일 새로운 취미 생활을 즐길 수 있는 국내 최대 규모의 2030 취미·여가 플랫폼 ‘솜씨당’ ▲집에서도 건강하고 맛있는 음식을 만들어 먹을 수 있는 온·오프라인 쿠킹 클래스 플랫폼 ‘공공의 주방’ ▲5~13세 유아동 에듀 클래스 플랫폼 ‘아이고고’ ▲영유아 대상 신체 놀이 플랫폼 ‘트니트니’의 프리미엄 프로그램으로 구성된다.
This “Policy on the Handling of Personal Information” concerns the protection measures taken by the Company to protect the personal information of the customers using Starfield, Starfield City, and The Shops at Centerfield operated by the subsidiaries (“Company”) of Shinsegae Property including Shinsegae Property Inc. or Starfield Hanam Inc. The company values its customer’s personal information most of all and always puts all-out efforts to protect it safely.
The Company complies with the relevant laws including PERSONAL INFORMATION PROTECTION ACT and the ACT ON THE PROMOTION OF INFORMATION AND COMMUNICATIONS NETWORK UTILIZATION AND INFORMATION PROTECTION, ETC. and has established and released the Policy on the Handling of Personal Information on its website accessible by its customers. Since the Policy on the Handling of Personal Information may be amended due to changes in governmental law and policy or in the corporate policy, it is recommended for its customers to frequently visit the Notice on the website.
The Company collects the following personal information from the customers for the provision of services.
Item | Collected Item | Purpose of Usage | Storage Period | |
---|---|---|---|---|
Member(membership) management | Required | Name, date of birth, gender, email address, mobile phone number, permanent address, point card number, connected information (CI) | Identity the verification and member management pursuant to the use of the membership service and facilities, the issuance and the management of Shinsegae Point, the earning and use of card points, the calculation of all points from its affiliated franchises | Until the withdrawal of membership or the duration of the legally required storage period |
Name, mobile phone number, permanent address, email address | Secure a seamless communication channel for the notification and consultation on the use of its service, the handling of customer complaints, etc. | |||
Record of using the service, IP address, access log, cookie, mobile devices, payment | Verify the details in using the service and follow the information management obligation pursuant to the relevant laws. | |||
Optional | Name, date of birth, gender, mobile phone number, email address, permanent address | Inform products and services provided by the Company and its affiliates; provide newsletters; provide information on events(text message, email, DM, TM); use marketing materials to promote collaborative events and its services; analyze information for marketing purposes; and develop services. | ||
Company name, company address, evidence material(business card) | Offer the “Starfield Office(SO) CLUB” service. | On the membership withdrawal or withdrawal of the consent for the storage | ||
Non-member management | Required | Name | Receive and handle customer inquiries and inconveniences and improve its services. | For three(3) years from the inquiry date or the duration of the legally required storage period |
Optional | Email address, phone number, password | |||
Proposal on business & investment | Required | Name, phone number, email address | Reply to the proposal on business & investment and franchising inquiries. | For two(2) years from the collected date or the duration of the legally required storage period |
Ethics report ("HOT-LINE") | Required | Name | Check and process facts upon the receipt of a report and inform the results. | |
Optional | Phone number, email address(if reply is necessary) | |||
Voice of Partner ("VOP") | Required | Name | Check and process the facts upon the receipt of VOP and inform the results. | |
Optional | Phone number, email address(if reply is necessary) | |||
Starfield app | Optional | Notification | Push notification service for the provision of information | On the deletion of the app or membership withdrawal |
Camera, gallery | Upload an evidence material when joining SO CLUB; verify its user by using a QR code. | |||
Vehicle registration plate | Use the service of "Locate My Car." |
The Company does not collect sensitive information (race and ethnicity, ideology and doctrine, political orientation, health status, etc.) that may infringe on the basic human rights of the customers.
The Company only uses the customer’s personal information strictly within its originally intended scope prescribed by the Policy on the Handling of Personal Information and does not provide it to any third party (person or company) without consent except in the following cases:
The Company may provide the following subsidiaries or affiliates with the personal information under the consent of the customers for the provision of a better service. The customers may withdraw such consent at any time.
Entity to receive information | Purpose of usage of the entity | Personal information items to be provided | Storage and usage period of the entity |
---|---|---|---|
Shinsegae Inc., Gwangju Shinsegae Inc., Shinsegae Inc. | Provide members with various convenient services; inform products and services provided by each affiliate; offer information on events(text message, email, DM, TM); use marketing materials to promote collaborative events and its services; analyze information for marketing purpose; and develop services; add up all performances to provide the VIP service of Shinsegae Department Store(limited to a certain brand and customer consent to the provision of personal information to a third party). | Result value of verifying the identity of the person concerned(householder, family member), the membership card number, purchase information(date of purchase, amount purchased) | Until the withdrawal of membership or the duration of the legally required storage period |
The Company consigns the handling of personal information to the following outside agencies to provide its services.
Entrusted contents | An entrusted company |
---|---|
Operate the membership service. | Shinsegae Property Inc., Starfield Hanam Inc., Starfield Goyang Inc., Starfield Anseong Inc. |
Operate & manage membership information; operate the website service. | PULIP COMMUNICATIONS Co., Ltd. |
Operate a digital marketing channel. | THE SMC GROUP Co., Ltd. |
Operate and maintain the information system; send DM; manage the registration, order, and the delivery of online products. | Shinsegae I&C, Inc. |
Provide an identity verification service. | Korea Credit Bureau Co., Ltd. |
Operate the customer and PP center for each store. | Hyosung ITX Co., Ltd., Unies Co., Ltd., Gng Line |
Deliver and manage the products ordered online. | Sales partner: (See partner) |
Deliver the products. | CJ Logistics Corp. |
Operate the security system of each store. | THE GUARDIANS, Nasa Industrial Safety, Misung S&P, Samkoo Inc Co., Ltd. |
Customers may view, delete, and withdraw their membership anytime with the following methods.
The Company has assigned an officer and a division responsible for personal information protection as below to protect the customers’ personal information and respond to inquiries, complaints, remedy measures related to their personal information.
Item | Person in charge | Name | Division/Job | Phone number | |
---|---|---|---|---|---|
Shinsegae Property Inc. | Chief Personal Information Protection Officer | Jeon Sang-jin | General Manager of the Support Division | 1833-9001 | ssgproperty_privacy@shinsegae.com |
Personal Information Protection Manager | Leader of the Compliance Team | ||||
Starfield Hanam | (Store) Officer Responsible for Personal Information Protection and Management | Hanam Branch Manager | |||
Starfield Goyang | Goyang Branch Manager | ||||
Starfield COEX Mall | COEX Mall Branch Manager | ||||
Starfield Anseong | Anseong Branch Manager | ||||
Starfield City Wirye | Wirye Branch Manager | ||||
Starfield City Bucheon | Bucheon Branch Manager | ||||
Starfield City Myeongji | Myeongji Branch Manager | ||||
Centerfield | Centerfield Branch Manager |
Customers may ask for the settlement of a dispute or consultation to the Personal Information Dispute Mediation Committee, Personal Information Infringement Report Center of the Korea Internet & Security Agency (KISA), etc. on the remedy for the infringed rights. For the report or consultation on other infringement cases, they are recommended to ask for help in the following institutions.
회사는 고객의 개인정보를 보호하기 위해 아래와 같이 기술적 대책과 관리적 대책을 마련하여 이를 적용하고 있습니다.
The Company does not collect the personal information of a child under the age of fourteen(14) who shall obtain the consent of his / her legal representative.
The Company does not transfer commercial type information without the customer's prior consent.
When sending commercial type information via email and others for the purpose of online marketing including the product guide information, the Company obtains prior consent from the customers on the sending of such information and takes the measures as below for each means, allowing the customers to recognize it easily.
Pursuant to the relevant laws, the criteria of the Company on the use or provision of the additional personal information without a customer’s consent is as follows:
Should there be information to be added, deleted and edited according to the government policies or the policies of the Company, the notification on such changes will be provided via the website at least seven(7) days before the revision.
This Policy on the Handling of Personal Information takes effect as of November 25, 2021, and the previous version will be replaced with the current version.