우리 가족 쇼핑 테마파크 스타필드가 JTBC와 함께 한국전 축구 경기를 생중계하며, 전 국민의 새로운 ‘응원 명소’로 거듭난다.
스타필드는 전 세계인의 축구 축제 개막을 맞아 우리나라의 선전을 기원하며, 축제의 열기를 다 함께 즐길 수 있는 특별한 응원 캠페인을 펼친다. 쇼핑∙미식∙힐링∙엔터테인먼트에 팬들이 함께 모여 응원하고 교류할 수 있는 소셜 요소까지 더해, 차별화된 원스톱 레저 경험을 선사한다는 목표다.
이번 캠페인은 전 점포에 초대형 스크린을 활용한 응원 공간을 조성해, 무더운 날씨에도 쾌적한 실내에서 경기를 즐길 수 있도록 했다. 특히, 압도적인 규모의 고화질 스크린을 통해 경기장 못지않은 생생한 현장감을 제공한다.
스타필드 전 점(하남·고양·안성·코엑스몰·수원)에서 우리나라 선수들이 출격하는 ▲체코전(6/12) ▲멕시코전(6/19) ▲남아프리카공화국전(6/25)이 중계돼 누구나 자유롭게 응원하고 함께 즐길 수 있으며, 스타필드 코엑스몰과 수원에서는 한국전을 포함한 조별 리그 총 20경기를 만나볼 수 있다.
먼저, 스타필드 코엑스몰은 한국전 첫 경기가 열리는 6월 12일(금)부터 25일(목)까지 축구 축제의 장으로 변신한다. 라이브 플라자에 마련된 대형 LED 스크린으로 조별 리그 경기를 생중계하며 축제 분위기를 이어간다.
특히, 한국전 경기가 펼쳐지는 6월 12일(금), 19일(금), 25일(목)에는 글로벌 생활용품기업 유니레버와 함께하는 응원전이 펼쳐져 현장 분위기를 더욱 뜨겁게 달군다. 방문객들에게 각종 응원 도구와 간식이 담긴 키트를 선물해 경기 관람의 즐거움을 더할 예정이다.
스크린 인근에는 유니레버의 대표 뷰티 브랜드 ‘도브’ 팝업(6/8~6/14)이 마련된다. 경기장 락커룸과 응원석을 생생하게 재현한 포토존과 슈팅 챌린지를 즐길 수 있는 풋볼존 등으로 꾸며진 공간에서 다양한 미니 게임과 퀴즈 이벤트를 체험할 수 있다.
공식 중계사인 JTBC도 실제 경기장을 그대로 옮겨 놓은 듯한 체험형 팝업(6/5~25)을 열고, 축구 팬들의 발길을 사로잡는다. 대형 축구공 조형물부터 락커룸 포토존, 신문 포토부스 등을 운영하고, JTBC 응원단이 코엑스몰 곳곳을 돌며 응원 분위기를 고조시켜 현장을 더욱 뜨겁게 달굴 예정이다.
스타필드 수원(6/12~6/25)은 별마당 도서관에서 이색 응원 공간이 펼쳐져 가족과 친구, 연인들이 삼삼오오 모여 짜릿한 승부의 순간을 즐길 수 있도록 했다. 4층부터 7층까지 이어진 별마당 도서관의 탁 트인 구조에 맞춰, 도서관 중앙부는 물론 층별로 도서관이 내려다보이는 위치 곳곳에서도 관람을 즐길 수 있도록 총 3대의 대형 스크린을 마련했다.
스타필드 하남·고양·안성에서는 초대형 미디어타워로 한국전 경기를 생생하게 즐기는 동시에 각종 팝업과 이벤트까지 더해져 응원의 재미를 만끽할 수 있다.
하남에서는 미디어타워 앞에서 글로벌 빈백 소파 브랜드 요기보 팝업(6/9~6/25)이 열려, 인기 빈백 제품들을 직접 체험하며 보다 편안하게 경기를 즐길 수 있다. 고양에서도 빈백 렌탈 서비스를 운영해 여유로운 관람이 가능하다.
스타필드 고양(6/16~6/28)과 안성(6/30~7/12)은 RC카를 활용한 이색 축구 체험 ‘레이싱 사커’ 팝업을 진행한다. RC카로 승부를 겨루는 축구 게임부터 우승 세리머니를 즐길 수 있는 시상대 포토존 등을 마련했으며, 주말에는 토너먼트 이벤트도 펼쳐져 직접 박진감 넘치는 승부를 체험할 수 있다.
축구 축제를 더욱 풍성하게 즐길 수 있는 혜택도 마련했다. 경기 중계 스크린에 마련된 QR코드를 통해 스타필드 하남·고양·안성·수원 입점 스포츠·아웃도어 브랜드 10% 할인 쿠폰부터 메가박스 팝콘 교환 쿠폰, 신한은행 ‘땡겨요’ 할인 쿠폰 등을 증정한다.
This "Policy on the Handling of Personal Information" concerns the protection measures taken by the Company to protect the personal information of the customers using Starfield, Starfield City, and The Shops at Centerfield operated by the subsidiaries ("Company") of Shinsegae Property including Shinsegae Property Inc. or Starfield Hanam Inc. The company values its customer's personal information most of all and always puts all-out efforts to protect it safely.
The Company complies with the relevant laws including PERSONAL INFORMATION PROTECTION ACT and the ACT ON THE PROMOTION OF INFORMATION AND COMMUNICATIONS NETWORK UTILIZATION AND INFORMATION PROTECTION, ETC. and has established and released the Policy on the Handling of Personal Information on its website accessible by its customers. Since the Policy on the Handling of Personal Information may be amended due to changes in governmental law and policy or in the corporate policy, it is recommended for its customers to frequently visit the Notice on the website.
The Company collects the following personal information from the customers for the provision of services.
| Item | Collected Item | Purpose of Usage | Storage Period | |
|---|---|---|---|---|
| Member(membership) management | Required | Name, date of birth, gender, email address, mobile phone number, permanent address, point card number, connected information (CI) | Identity the verification and member management pursuant to the use of the membership service and facilities, the issuance and the management of Shinsegae Point, the earning and use of card points, the calculation of all points from its affiliated franchises | Until the withdrawal of membership or the duration of the legally required storage period |
| Name, mobile phone number, permanent address, email address | Secure a seamless communication channel for the notification and consultation on the use of its service, the handling of customer complaints, etc. | |||
| Record of using the service, IP address, access log, cookie, mobile devices, payment | Verify the details in using the service and follow the information management obligation pursuant to the relevant laws. | |||
| Optional | Name, date of birth, gender, mobile phone number, email address, permanent address | Inform products and services provided by the Company and its affiliates; provide newsletters; provide information on events(text message, email, DM, TM); use marketing materials to promote collaborative events and its services; analyze information for marketing purposes; and develop services. | ||
| Company name, company address, evidence material(business card) | Offer the "Starfield Office(SO) CLUB" service. | On the membership withdrawal or withdrawal of the consent for the storage | ||
| Non-member management | Required | Name | Receive and handle customer inquiries and inconveniences and improve its services. | For three(3) years from the inquiry date or the duration of the legally required storage period |
| Optional | Email address, phone number, password | |||
| Proposal on business & investment | Required | Name, phone number, email address | Reply to the proposal on business & investment and franchising inquiries. | For two(2) years from the collected date or the duration of the legally required storage period |
| Ethics report ("HOT-LINE") | Required | Name | Check and process facts upon the receipt of a report and inform the results. | |
| Optional | Phone number, email address(if reply is necessary) | |||
| Voice of Partner ("VOP") | Required | Name | Check and process the facts upon the receipt of VOP and inform the results. | |
| Optional | Phone number, email address(if reply is necessary) | |||
| Starfield app | Optional | Notification | Push notification service for the provision of information | On the deletion of the app or membership withdrawal |
| Camera, gallery | Upload an evidence material when joining SO CLUB; verify its user by using a QR code. | |||
| Vehicle registration plate | Use the service of "Locate My Car." | |||
The Company does not collect sensitive information (race and ethnicity, ideology and doctrine, political orientation, health status, etc.) that may infringe on the basic human rights of the customers.
The Company only uses the customer's personal information strictly within its originally intended scope prescribed by the Policy on the Handling of Personal Information and does not provide it to any third party (person or company) without consent except in the following cases:
The Company may provide the following subsidiaries or affiliates with the personal information under the consent of the customers for the provision of a better service. The customers may withdraw such consent at any time.
| Entity to receive information | Purpose of usage of the entity | Personal information items to be provided | Storage and usage period of the entity |
|---|---|---|---|
| Shinsegae Inc., Gwangju Shinsegae Inc., Shinsegae Inc. | Provide members with various convenient services; inform products and services provided by each affiliate; offer information on events(text message, email, DM, TM); use marketing materials to promote collaborative events and its services; analyze information for marketing purpose; and develop services; add up all performances to provide the VIP service of Shinsegae Department Store(limited to a certain brand and customer consent to the provision of personal information to a third party). | Result value of verifying the identity of the person concerned(householder, family member), the membership card number, purchase information(date of purchase, amount purchased) | Until the withdrawal of membership or the duration of the legally required storage period |
The Company consigns the handling of personal information to the following outside agencies to provide its services.
| Entrusted contents | An entrusted company |
|---|---|
| Operate the membership service. | Shinsegae Property Inc., Starfield Hanam Inc., Starfield Goyang Inc., Starfield Anseong Inc. |
| Operate & manage membership information; operate the website service. | PULIP COMMUNICATIONS Co., Ltd. |
| Operate a digital marketing channel. | THE SMC GROUP Co., Ltd. |
| Operate and maintain the information system; send DM; manage the registration, order, and the delivery of online products. | Shinsegae I&C, Inc. |
| Provide an identity verification service. | Korea Credit Bureau Co., Ltd. |
| Operate the customer and PP center for each store. | Hyosung ITX Co., Ltd., Unies Co., Ltd., Gng Line |
| Deliver and manage the products ordered online. | Sales partner: (See partner) |
| Deliver the products. | CJ Logistics Corp. |
| Operate the security system of each store. | THE GUARDIANS, Nasa Industrial Safety, Misung S&P, Samkoo Inc Co., Ltd. |
Customers may view, delete, and withdraw their membership anytime with the following methods.
The Company has assigned an officer and a division responsible for personal information protection as below to protect the customers' personal information and respond to inquiries, complaints, remedy measures related to their personal information.
| Item | Person in charge | Name | Division/Job | Phone number | |
|---|---|---|---|---|---|
| Shinsegae Property Inc. | Chief Personal Information Protection Officer | Jeon Sang-jin | General Manager of the Support Division | 1833-9001 | ssgproperty_privacy@shinsegae.com |
| Personal Information Protection Manager | Leader of the Compliance Team | ||||
| Starfield Hanam | (Store) Officer Responsible for Personal Information Protection and Management | Hanam Branch Manager | |||
| Starfield Goyang | Goyang Branch Manager | ||||
| Starfield COEX Mall | COEX Mall Branch Manager | ||||
| Starfield Anseong | Anseong Branch Manager | ||||
| Starfield City Wirye | Wirye Branch Manager | ||||
| Starfield City Bucheon | Bucheon Branch Manager | ||||
| Starfield City Myeongji | Myeongji Branch Manager | ||||
| Centerfield | Centerfield Branch Manager | ||||
Customers may ask for the settlement of a dispute or consultation to the Personal Information Dispute Mediation Committee, Personal Information Infringement Report Center of the Korea Internet & Security Agency (KISA), etc. on the remedy for the infringed rights. For the report or consultation on other infringement cases, they are recommended to ask for help in the following institutions.
회사는 고객의 개인정보를 보호하기 위해 아래와 같이 기술적 대책과 관리적 대책을 마련하여 이를 적용하고 있습니다.
The Company does not collect the personal information of a child under the age of fourteen(14) who shall obtain the consent of his / her legal representative.
The Company does not transfer commercial type information without the customer's prior consent.
When sending commercial type information via email and others for the purpose of online marketing including the product guide information, the Company obtains prior consent from the customers on the sending of such information and takes the measures as below for each means, allowing the customers to recognize it easily.
Pursuant to the relevant laws, the criteria of the Company on the use or provision of the additional personal information without a customer's consent is as follows:
Should there be information to be added, deleted and edited according to the government policies or the policies of the Company, the notification on such changes will be provided via the website at least seven(7) days before the revision.
This Policy on the Handling of Personal Information takes effect as of November 25, 2021, and the previous version will be replaced with the current version.