신세계프라퍼티가 광주 서부 어등산 부지에 호남권 최초의 정통 복합쇼핑몰 ‘스타필드 광주(가칭)’ 건립을 추진한다.
국내 최초이자 최대 규모의 복합쇼핑몰인 스타필드를 운영하고 있는 신세계프라퍼티의 경험과 역량을 총 집결, 호남지역 최고의 쇼핑테마파크로 개발한다는 계획이다.
신세계프라퍼티는 2016년 9월 스타필드 하남 오픈을 시작으로 국내에 복합쇼핑몰 개념을 처음으로 소개, 현재 스타필드 4곳(경기도 하남·고양·안성, 서울 코엑스몰)과 도심형 복합쇼핑몰 스타필드 티(위례, 명지, 부천) 3곳 등 총 7곳의 매장을 운영 중이다.
스타필드는 유통의 패러다임을 공급자 중심에서 고객 중심으로 전환하고 상품 판매보다는 고객 경험의 확장에 집중함으로써 고객들의 열렬한 지지를 받았다.
스타필드의 슬로건은 ‘쇼핑 테마파크’로, ‘고객의 시간을 공유한다'는 점에 핵심가치를 둔다. 쇼핑은 물론 문화, 레저, 엔터테인먼트, 힐링을 한 곳에서 즐길 수 있는 원데이 트립이 가능한 쇼핑몰을 구성하고 있다.
스포츠몬스터 등의 체험형 놀이시설, 실내 워터파크, 찜질방, 영화관, 다양한 전시∙공연 등 하루 종일 머물며 즐길 거리가 가득해, 스타필드의 경쟁 상대는 백화점이나 대형마트가 아닌 테마파크나 야구장으로 여겨진다.
백화점과 대형마트는 주된 방문 목적이 쇼핑이기 때문에 고객들이 효율적인 소비를 할 수 있게 상품판매 중심으로 매장을 구성하는 반면, 스타필드는 주로 나들이, 휴양 목적으로 찾기 때문에 고객들이 다양한 체험을 하며 하루를 보낼 수 있도록 식음, 서비스, 엔터테인먼트 등 상품판매 외 공간을 중심으로 매장을 구성한다.
스타필드는 도심 거주자들이 유료 주차에 대한 부담 없이 근교에서 여가활동을 즐기고, 주말의 여유를 누릴 수 있도록 5000대 이상의 차량이 동시 수용 가능한 주차장(하남 6200대, 고양 5200대, 안성 5000대)을 무료로 개방하고 있다.
또한 스타필드는 시민들의 생활에 필수적인 시설들을 충실히 갖춰 단순 유통시설이 아닌 지역사회의 기반시설로 인식되고 있기도 하다.
신세계프라퍼티는 넓은 부지에 다양한 체험시설을 조성할 수 있는 광주 외곽의 어등산 관광단지를 후보지로 선정했다.
쇼핑·근린생활시설, 체험형 콘텐츠, 레저와 휴양이 결합된 초대형 규모의 체류형 복합쇼핑몰을 개발해 지역사회를 발전시키고 지역경제를 활성화하는데 기여하고자 한다.
스타필드 광주에는 쾌적한 구성의 매장에 300여개 이상의 다양한 브랜드와 도심형 워터파크, 체험형 스포츠시설 등이 들어설 계획이다. 지역 특성과 고객 니즈, MZ세대 라이프스타일을 매장 구성에 반영하고, IT기술을 활용한 문화 향유 콘텐츠 등을 선보일 예정이다.
도심 외곽의 대형 부지를 사용하는 만큼 교통 혼잡이나 주차난에서도 보다 자유로울 전망이다.
신세계프라퍼티 임영록 대표는 “오래 전부터 검토해 온 스타필드 개발 사업을 광주와 호남 고객들께 제안드릴 수 있게 돼 감사한 마음이다. 스타필드 광주만의 차별화된 콘텐츠를 선보임은 물론 휴양이 결합된 진정한 체류형 복합쇼핑몰을 개발해 지역 관광의 메카로 발돋움할 수 있도록 역량과 노하우를 집결할 것”이라며,
“빠른 시일 내에 부지 확정, 마스터 플랜, 행정 절차를 마치고 착공할 수 있도록 최선을 다하겠다”고 말했다.
This “Policy on the Handling of Personal Information” concerns the protection measures taken by the Company to protect the personal information of the customers using Starfield, Starfield City, and The Shops at Centerfield operated by the subsidiaries (“Company”) of Shinsegae Property including Shinsegae Property Inc. or Starfield Hanam Inc. The company values its customer’s personal information most of all and always puts all-out efforts to protect it safely.
The Company complies with the relevant laws including PERSONAL INFORMATION PROTECTION ACT and the ACT ON THE PROMOTION OF INFORMATION AND COMMUNICATIONS NETWORK UTILIZATION AND INFORMATION PROTECTION, ETC. and has established and released the Policy on the Handling of Personal Information on its website accessible by its customers. Since the Policy on the Handling of Personal Information may be amended due to changes in governmental law and policy or in the corporate policy, it is recommended for its customers to frequently visit the Notice on the website.
The Company collects the following personal information from the customers for the provision of services.
Item | Collected Item | Purpose of Usage | Storage Period | |
---|---|---|---|---|
Member(membership) management | Required | Name, date of birth, gender, email address, mobile phone number, permanent address, point card number, connected information (CI) | Identity the verification and member management pursuant to the use of the membership service and facilities, the issuance and the management of Shinsegae Point, the earning and use of card points, the calculation of all points from its affiliated franchises | Until the withdrawal of membership or the duration of the legally required storage period |
Name, mobile phone number, permanent address, email address | Secure a seamless communication channel for the notification and consultation on the use of its service, the handling of customer complaints, etc. | |||
Record of using the service, IP address, access log, cookie, mobile devices, payment | Verify the details in using the service and follow the information management obligation pursuant to the relevant laws. | |||
Optional | Name, date of birth, gender, mobile phone number, email address, permanent address | Inform products and services provided by the Company and its affiliates; provide newsletters; provide information on events(text message, email, DM, TM); use marketing materials to promote collaborative events and its services; analyze information for marketing purposes; and develop services. | ||
Company name, company address, evidence material(business card) | Offer the “Starfield Office(SO) CLUB” service. | On the membership withdrawal or withdrawal of the consent for the storage | ||
Non-member management | Required | Name | Receive and handle customer inquiries and inconveniences and improve its services. | For three(3) years from the inquiry date or the duration of the legally required storage period |
Optional | Email address, phone number, password | |||
Proposal on business & investment | Required | Name, phone number, email address | Reply to the proposal on business & investment and franchising inquiries. | For two(2) years from the collected date or the duration of the legally required storage period |
Ethics report ("HOT-LINE") | Required | Name | Check and process facts upon the receipt of a report and inform the results. | |
Optional | Phone number, email address(if reply is necessary) | |||
Voice of Partner ("VOP") | Required | Name | Check and process the facts upon the receipt of VOP and inform the results. | |
Optional | Phone number, email address(if reply is necessary) | |||
Starfield app | Optional | Notification | Push notification service for the provision of information | On the deletion of the app or membership withdrawal |
Camera, gallery | Upload an evidence material when joining SO CLUB; verify its user by using a QR code. | |||
Vehicle registration plate | Use the service of "Locate My Car." |
The Company does not collect sensitive information (race and ethnicity, ideology and doctrine, political orientation, health status, etc.) that may infringe on the basic human rights of the customers.
The Company only uses the customer’s personal information strictly within its originally intended scope prescribed by the Policy on the Handling of Personal Information and does not provide it to any third party (person or company) without consent except in the following cases:
The Company may provide the following subsidiaries or affiliates with the personal information under the consent of the customers for the provision of a better service. The customers may withdraw such consent at any time.
Entity to receive information | Purpose of usage of the entity | Personal information items to be provided | Storage and usage period of the entity |
---|---|---|---|
Shinsegae Inc., Gwangju Shinsegae Inc., Shinsegae Inc. | Provide members with various convenient services; inform products and services provided by each affiliate; offer information on events(text message, email, DM, TM); use marketing materials to promote collaborative events and its services; analyze information for marketing purpose; and develop services; add up all performances to provide the VIP service of Shinsegae Department Store(limited to a certain brand and customer consent to the provision of personal information to a third party). | Result value of verifying the identity of the person concerned(householder, family member), the membership card number, purchase information(date of purchase, amount purchased) | Until the withdrawal of membership or the duration of the legally required storage period |
The Company consigns the handling of personal information to the following outside agencies to provide its services.
Entrusted contents | An entrusted company |
---|---|
Operate the membership service. | Shinsegae Property Inc., Starfield Hanam Inc., Starfield Goyang Inc., Starfield Anseong Inc. |
Operate & manage membership information; operate the website service. | PULIP COMMUNICATIONS Co., Ltd. |
Operate a digital marketing channel. | THE SMC GROUP Co., Ltd. |
Operate and maintain the information system; send DM; manage the registration, order, and the delivery of online products. | Shinsegae I&C, Inc. |
Provide an identity verification service. | Korea Credit Bureau Co., Ltd. |
Operate the customer and PP center for each store. | Hyosung ITX Co., Ltd., Unies Co., Ltd., Gng Line |
Deliver and manage the products ordered online. | Sales partner: (See partner) |
Deliver the products. | CJ Logistics Corp. |
Operate the security system of each store. | THE GUARDIANS, Nasa Industrial Safety, Misung S&P, Samkoo Inc Co., Ltd. |
Customers may view, delete, and withdraw their membership anytime with the following methods.
The Company has assigned an officer and a division responsible for personal information protection as below to protect the customers’ personal information and respond to inquiries, complaints, remedy measures related to their personal information.
Item | Person in charge | Name | Division/Job | Phone number | |
---|---|---|---|---|---|
Shinsegae Property Inc. | Chief Personal Information Protection Officer | Jeon Sang-jin | General Manager of the Support Division | 1833-9001 | ssgproperty_privacy@shinsegae.com |
Personal Information Protection Manager | Leader of the Compliance Team | ||||
Starfield Hanam | (Store) Officer Responsible for Personal Information Protection and Management | Hanam Branch Manager | |||
Starfield Goyang | Goyang Branch Manager | ||||
Starfield COEX Mall | COEX Mall Branch Manager | ||||
Starfield Anseong | Anseong Branch Manager | ||||
Starfield City Wirye | Wirye Branch Manager | ||||
Starfield City Bucheon | Bucheon Branch Manager | ||||
Starfield City Myeongji | Myeongji Branch Manager | ||||
Centerfield | Centerfield Branch Manager |
Customers may ask for the settlement of a dispute or consultation to the Personal Information Dispute Mediation Committee, Personal Information Infringement Report Center of the Korea Internet & Security Agency (KISA), etc. on the remedy for the infringed rights. For the report or consultation on other infringement cases, they are recommended to ask for help in the following institutions.
회사는 고객의 개인정보를 보호하기 위해 아래와 같이 기술적 대책과 관리적 대책을 마련하여 이를 적용하고 있습니다.
The Company does not collect the personal information of a child under the age of fourteen(14) who shall obtain the consent of his / her legal representative.
The Company does not transfer commercial type information without the customer's prior consent.
When sending commercial type information via email and others for the purpose of online marketing including the product guide information, the Company obtains prior consent from the customers on the sending of such information and takes the measures as below for each means, allowing the customers to recognize it easily.
Pursuant to the relevant laws, the criteria of the Company on the use or provision of the additional personal information without a customer’s consent is as follows:
Should there be information to be added, deleted and edited according to the government policies or the policies of the Company, the notification on such changes will be provided via the website at least seven(7) days before the revision.
This Policy on the Handling of Personal Information takes effect as of November 25, 2021, and the previous version will be replaced with the current version.